Diversifying Your Business Is Hard.
Add Diverse & Inclusive Content To Your Company To Generate More Revenue & Growth
We Are The Only Agency That Scales Your Business To New Heights With Proven Diversity & Inclusion Converting Content To Improve Your Customer's & Employee's Journey.
Our Clients
Enabling Businesses With DE&I Content And Coaching
After years of personal and professional experience, we founded our Better2ogether Diversity Consulting Program to help individuals and teams make their business dreams a reality. Companies try to address diversity issues but fall short with their unoriginal and ineffective training methods. Clients often feel overwhelmed and exhausted, ultimately making the training experience unproductive. That’s where we come in and fix it. With our comprehensive guided resources, you’ll unearth renewed confidence and tactics to help your business thrive.
Not Benefiting From Diversity?
Businesses are expected to address the growing need for diversity and inclusion, while being cognizant of their reputation, growth, and financial goals. Do you know what you’re missing out on?
Financial
Your business will be missing out on the key opportunity to benefit from diversity's impact on the bottom line of your business.
Growth
Potential to miss out on expansion opportunities due to not strategically targeting diverse clients, buyers, hires, and markets.
Reputation
Your company will have increased difficulty finding top tier talent and clients because internal values are not being represented.
Industry Diversity Statistics
As industries continue to evolve with a growing number of diverse employees and clients, it is paramount to curate personalized content that represents their industry. That is where we come in to provide guidelines, strategies, and our year’s of experience to future-proof your organization. Every single industry needs help creating diverse and inclusive content to more effectively represent stakeholders, clients, and other prospects. Check out how your diverse your industry is!
Source: McKinsey
Most Diverse
Health & Pharmaceuticals
Education
Professional Services
Least Diverse
Public Sector
Travel & Transportation
Construction
Gender & Ethnic Diversity Statistics
These two are clearly correlated with bringing higher financial performances for companies, yet women and minorities remain underrepresented.
checkout our FREE masterclass!
Fundamentals of DE&I Content Creation
- Have the tools and knowledge to avoid costly mistakes in order to elevate yourself and your company
- You will be able to assess the tone of existing content to ensure identity-safe content is being produced
- Develop a winning go to market strategy and supporting marketing materials
- Schedule 1-1 Consulting to gain a more personalized and hands on experience
Sneak Peek Into our course
25 mins to complete
Content planning is a niche aspect of DE&I where you have a direct impact on customer engagement, product experience, and work culture.
Here is a high-level overview:
- Planning Your Content
- Understanding Your Content
- Words & Phrases to Avoid
- Vague Language; Let's Clear this Up
- Rhetorical Questions Not to Ask
- Images & Videos Content: Do's & Don'ts
Testimonials
Amanda L.
Founder
Better2ogether equipped our team with the necessary DE&I strategies to enter new markets and deepen existing client relations
Adam C.
Human Resources
We’ve been able to attract more top-tier talent with our new DE&I talent acquisition strategy and asset rebrand after our 1 on 1s
Mike S.
Content Marketer
I now feel greater autonomy creating DE&I safe content for internal and external marketing projects after taking the masterclass
- Businesses that want to be more diverse & inclusive
- Businesses that are worried about making costly Diversity & Inclusion content mistakes
- Founders who feel like they hit a glass ceiling and want to enter new diverse markets
- Marketers that are seeking to grow engagement but aren’t sure how
- Designers & Editors that want to make sure they’re creating effective content
- HR and D&I Professionals that deeply desire an extension of their team to get the job done
- Anyone leveraging email marketing, social media, advertisements, newsletters, post webinars, sales pitches, or whitepapers.
Our Solutions
1. Assessing Your Content
We evaluate how your current collateral recognizes differences, creates identify-safe environments , and frames inclusion.
2. Planning Your Collateral
We design best practices and strategies to future-proof your organization's collateral.
3. Implementing D&I
We help you deploy content from digital assets to faciliating partnerships with diverse & inclusive organizations.
4. Continued Iteration
We evaluate your organization's success and can provide additional support for future projects.
Diversity Action Plan
We develop a tailored plan that establishes the roadmap to achieve your organization's strategic diversity, equity, and inclusion goals.
Diversity Task Force
We establish a council that is responsible for helping bring about the cultural change outlined in the Diversity Action Plan.
Leadership Coaching
We customize leadership training programs to enable executives and managers with a solid foundation of inclusive leadership practices.
Diversity Programs
We implement trainings and programs to inspire and motivate employees to drive an inclusive workplace culture.
Reputation & Partnerships
We outline a list of strategic diversity partnerships and brand alliances that align with your diversity goals.
- Determine solution mix for your team
- Define size and scope of projects by seats & hours
- Draw up timeline, teams, & expectations
- Sign documentation
- Begin project, review milestones, & conclude with clear action steps
- Assess additional needs & stay in touch
Frequently Asked Questions
why should diversity be a priority for my business?
Staying at the forefront of innovation and building a profitable business with a strong reputation requires working with top-tier talent from diverse backgrounds who can provide insights and new perspectives to your business, service, product, and company culture.
What are the different types of diversity in business?
Diversity comes in a variety of different forms:
- Individual (gender, ethnicity, religion, age, etc…)
- Acquired (skill sets, work experiences, knowledge, etc…)
- Lifestyle (culture, background, personal values, etc…)
how is my business impacted by diversity?
The lack of diversity in your company can have massive impacts on your financial goals, growth opportunities, and business reputation. Schedule a time with us to get your ranking.
How can I asses my diversity needs?
We can rank your business based on specific criteria used in our diversity index to provide insight to strengths and areas of growth.
What is diversity indexing?
We leverage your unique insights in combination with our internal diversity algorithm to determine various diversity data points that rank your business to others in your space. Ultimately, you will understand your specific business metrics to improve and grow.
How much does it cost to become a more diverse and inclusive business?
We provide a unique package for your business depending on which solutions align with your company’s needs based on your diversity index score.